Chinese New Year Spring Festival Gala has become indispensable to a meal, and its ratings as high as 95% more so that many merchants amazing, just around the corner. Dwellers do everything possible to hope that the Spring Festival Evening stage with his brand revealed a is reasonable, but "according to industry estimates, this year the overall CCTV Spring Festival Gala Advertisement Income has more than 650 million yuan, the program only on the contribution of advertising implanted nearly 100 million yuan, "From the above data we can get to know. However much the audience question the" Spring Festival Evening placement is over, no longer is the program "discussion forum has also become a major hot topic, and National pits ads blunt implants also caused a variety of Spring Festival Gala Evening Marketing Of those questioned were mixed. As a writer in Wine The water industry workers, only from the perspective of their own views about the relevant, peer criticism welcome correction.
"Product placement" (ProductPlacement), refers to products and services representative of the audio-visual brand symbol into the film or stage products, leave a considerable impression, in order to achieve marketing purposes. Spring Festival Evening
National Pits product placement programs, this is not wrong
The National pits Spring Festival Evening show product placement, consistent with the relevant characteristics of implantable ads, also in line with the initial ideas related to creative staff can help the stage Spring Festival Evening, will be an effective brand communication.
As the Spring Festival Gala New Year's Eve a night in the ratings as high as 95% of the mass media, of course many businesses geared to the hot pits if the country can be implanted in the form of advertising and the Spring Festival Evening program for effective grafting, in Spring Festival Gala in a face exposed, not only to consolidate consumer brand memory and understanding of National pits, while the high-end brands can strengthen their image.
Based on the following two points: I would say China Spring Festival Evening pit placement being the original intention of this program is not wrong.
Product placement has its hidden nature of many businesses have been recognized and effective program content through grafting, does not affect the program in the background of the case, set off by the scene, subtext statements, close-up, role playing, scene to offer prizes to offer programs such as the form props in virtually brand image was transmitted.
Product placement because of the content of television programs correlation to a large audience because there is high concern about the number and degree of the advantage won the favor of business. Does not occur through its regular and highly correlated with the plot, product placement rarely been inconsistent with the refusal of the audience.
Mechanically no different from the brand image in the stifle
However, Zhao Taishu's piece "donation", the country as a pit Gift Be presented is reasonable, but when the country funded by the pit is a mother to thank the benefactor and given a time-out farmers benefactor is clearly contrary to common sense. National pits located in the high-end products because the image of the target group is always the senior members of the elite of society, as a high-end Spirit Representatives were arranged in such a plot were apparently wrong, not just kill the high end of wine country pits brand image, while also damaging to some extent, the plot of the play itself, the content. If the delivery is two bottles of wine the old village, I think the audience would not have so many questions, while the old village wine brand is also an effective upgrade.
A successful product placement must meet two conditions: first consideration of the target population's orientation, followed by also taking into account the brand image and content of each match. Rote obviously it is not logical, it is not a reasonable one.
To do product placement, we must meet the normal logic of property, sponsors also written, directed and make full communication, through the hidden plot design, product placement wipe traces the less, combined with the plot more natural, as the better dissemination of results.
National pits ads if Sketch "donor" of the scripts of the program, in order to appear as a sponsor, I think the achievements are far different from now, not only to highlight National pits the brand image is also business responsibility and social values of a contrast.
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